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Phở Tùng – The Hidden Gem of Hoi An for Authentic Vietnamese Pho

Nestled in a small alley off Phan Châu Trinh Street, Phở Tùng is a true hidden gem in Hoi An’s bustling culinary scene. Unlike the trendy tourist hotspots, this humble eatery has been quietly serving some of the best traditional pho in town for years. If you’re a foodie on the hunt for an authentic Vietnamese experience, Phở Tùng is a must-visit.

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Why Phở Tùng Stands Out in Hoi An

While Hoi An is famous for dishes like cao lầu and mì quảng, many visitors crave a bowl of steaming pho—Vietnam’s world-renowned beef noodle soup. What makes Phở Tùng special isn’t just its rich broth or fresh ingredients, but its commitment to traditional cooking methods passed down through generations.

Unlike many modern pho shops that cut corners, Phở Tùng’s broth is simmered for over 12 hours, extracting the deep umami flavors from beef bones, star anise, cinnamon, and other fragrant spices. The result? A broth that is clear, rich, and incredibly aromatic, paired perfectly with silky rice noodles and tender slices of beef.

What to Expect at Phở Tùng

• 📍 Location: 51/7 Phan Châu Trinh, Hoi An
• 🕘 Opening Hours: 6:00 AM – 10:00 AM (Yes, it’s a breakfast spot!)
• 💰 Price Range: Budget-friendly (Only 40,000 – 60,000 VND per bowl)

At first glance, Phở Tùng may seem like a simple family-run eatery, but don’t be fooled by its modest appearance. The restaurant is always buzzing with locals and in-the-know travelers, which is a clear sign that you’re in the right place.

The menu is straightforward—offering phở bò tái (rare beef pho), phở bò chín (well-done beef pho), and phở gà (chicken pho). Each bowl is served with a side of fresh herbs, lime wedges, and homemade chili sauce, allowing diners to customize their flavors to perfection.

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What Makes Phở Tùng’s Pho So Special?

• Slow-Simmered Bone Broth: A 12-hour cooking process creates a broth that is deeply flavorful yet light, with no artificial seasonings—only pure, natural ingredients.
• Premium Beef Cuts: Whether you prefer rare beef slices or slow-cooked brisket, Phở Tùng sources only the freshest local beef, ensuring a tender and juicy bite every time.
• Authentic Vietnamese Herbs & Garnishes: A generous plate of Thai basil, cilantro, lime, and bean sprouts enhances every spoonful of pho, creating a balance of flavors that is both refreshing and satisfying.

Tips for First-Time Visitors

• Go Early! Since Phở Tùng is a morning-only spot, it tends to sell out quickly. Arriving between 6:30 AM – 8:30 AM ensures you get the freshest bowl.
• Order Like a Local: Try phở tái (rare beef pho) if you love tender, thinly sliced beef that cooks in the hot broth. Want something heartier? Phở bò chín (slow-cooked brisket pho) is a comforting option.
• Pair It With Vietnamese Iced Coffee: Hoi An’s famous cà phê sữa đá (Vietnamese iced coffee) is the perfect companion to balance the rich flavors of the pho.

Final Thoughts: Is Phở Tùng Worth the Hype?

Absolutely! Phở Tùng isn’t just another pho shop—it’s an experience. From the moment you step in, you’re welcomed into a warm, no-frills atmosphere where the food speaks for itself. If you’re looking for authentic, high-quality pho in Hoi An without the touristy gimmicks, this is THE place to go.

Have you tried Phở Tùng in Hoi An? Share your experience in the comments below! Planning a food tour in Vietnam? Check out our guide to the best street food in Hoi An!